Sustainable Wall Graphics Service
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Guerrilla marketing Strategy

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GUERRILLA MARKETING

blog guerrilla marketing

People Notice Change and Newness

More details on this scientific psychological effect that humans have to notice change – “Habituation” More details

Use your Wall space as Billboard space!

  • Wall Possible showcases your brand information differently!
  • We live in a fast moving society.  Companies want people to “Stop the Scroll” when they are online.  But we are the only company that helps your brand be so engaging and changing that people “Stop the Stroll” as they walk past.
  • Take an inventory of the wall space you have available: That’s your Billboard space.
  • We work with you to create graphics that are interesting and engaging. 
  • We can incorporate:
    • Brand images
    • Mission Statements
    • New Products
    • Employee Highlights
    • Customer Reviews
  • Using the latest graphics and AI technology, your graphics can look 3D. 
  • We can also incorporate actual metal components for real 3D effects.
  • We help get the attention of your employees and customers.
  • The technology we use prints directly on your wall.
    • Traditional vinyl graphics and stickers require 2-4 WEEKS for underlying paint to dry before graphics can be applied. 
    • Our process needs 1 DAY!

What is Guerrilla Marketing?

Guerrilla marketing is an advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results. This approach leverages creativity, imagination, and originality to engage and captivate the target audience. It often involves surprising or memorable interactions in public spaces and aims to create a buzz through word-of-mouth or viral sharing.

Key characteristics of guerrilla marketing include:

  1. Unconventional Methods: Uses unique, innovative, and unexpected techniques to grab attention.
  2. High Engagement: Engages consumers directly and encourages active participation or interaction.
  3. Viral Potential: Aims to create content or experiences that people will share organically on social media or through word of mouth.
  4. Local Focus: Often targets specific local areas or communities to create a personal and direct connection.
  5. Creativity and Imagination: Employs highly creative ideas to stand out from traditional marketing methods.

Wall Possible is uniquely qualified to offer these services so you can be a true Guerrilla! 

  1. Unconventional Methods: We use the new technology of a vertical wall printer to grab attention.
  2. High Engagement: Engages consumers directly and encourages active participation or interaction.
  3. Viral Potential: Aims to create content or experiences that people will share organically on social media or through word of mouth.
  4. Local Focus: Often targets specific local areas or communities to create a personal and direct connection.
  5. Creativity and Imagination: Employs highly creative ideas to stand out from traditional marketing methods.

Wall Possible can help your company be a Guerrilla

Yes-we provide innovative wall graphics.

BUT

Wall Possible is unique in that we work with our customers to help you achieve your goals.

We have strong skills in tech, art and marketing.  

We can install the most innovative wall art in your space.

AND… we can also help you create an event “Mural Magic Day”.  Preceding the day a social media campaign happens to alert your customers something unique is coming up.

During “Mural Magic Day” we put up the wall mural and graphics.  It is fascinating to watch – the wall is a blank slate, then as the robotic printer moves across the wall, the graphic is printed and immediately dry.

Make this a special day at your business.  Do a 2 for 1 or work with other local businesses to cross promote.

You have now sponsored a guerrilla marketing event in your business.  Your customers, and new customers remember this unique display.  Your message is implanted in their memory as something innovative.

They share this experience with their online and in person friends.

Soon, your business is the talk of the town.

Create in-person experiences ....
and find your tribe

In this online world, people still crave the unique and old fashioned connections.

Hold in-store events so your customers have a reason to come.  Make it so memorable that they tell everyone about the unique experience they had.  Your business stays top of mind.

retail customers buying

Experiential Marketing

Think of these examples:

  • Favorite song
  • Dinner your mom made
  • Photo on your desk
  • Vacation postcard

 

What are you thinking? 

You are probably remembering a whole experience that may have nothing to do with the actual item.  Whenever I hear Jimmy Buffet, I am transported back to fun days on Cape Cod.  That photo on your desk is more than the people pictured – it brings up where you were, what you were doing, what you were feeling…and you remember!

Sensory Memory

The scientific term, sensory memory is the phenomenon where specific sensory inputs evoke memories.  Our memories are tied to our five senses:

  • Sight
  • Sound
  • Taste
  • Touch
  • Smell  

A specific input from one or more of these senses can evoke a memory.

Online marketing

Online marketing often involves scrolling of social media which primarily only engages visual and auditory senses.  It has the potential to evoke complex sensory memories by triggering associations but in today’s world of media overload, marketers are constantly fighting to “stop the scroll” so they can get their message seen.  

Offline Marketing

If your business or company structure has the advantage of a physical presence, you can use offline marketing.  Offline marketing is any type of marketing that doesn’t use the internet. 

Experiential Marketing

Experiential marketing focuses on creating immersive and interactive brand experiences that engage consumers and or employees on a deeper level. By leveraging emotional connections, personalization, social sharing, and multi-sensory engagement, brands can create memorable experiences that foster stronger customer relationships, enhance brand loyalty, and drive word-of-mouth promotion.

Experiential Marketing Disney Example

Comparison of amusement ride price

  • Disneyland Park – $109/day 
  • Mall of America Nickelodeon:  $50/day
  • Washington County Fair – $30/day

Intuitively, we know why we pay more for Disneyland than the county fair, but let’s break that down.

  • Disney offers themed immersion and storytelling.  People connect the ride to a movie experience or a nostalgic story from childhood that they remember.  Local fairgrounds are just providing a ride.
  • Disney offers state of the art and cutting edge technology rides and cool graphics.  At the fairgrounds, people maybe unsure of the ride mechanics.
  • Disney offers exceptional guest services with fairy princesses and helpful guides to manage their site.  The fairgrounds employ temporary help and they are not in costume.
  • Disney produces an emotional connection to childhood memories and beloved stories.  Fairgrounds, although fun and quintessential small town do not provide the depth of experiences.

Bottomline, Disneyland provides a comprehensive, high-quality, and immersive experience that justifies its higher cost compared to a county fair.   

How can your Business use Experiential Marketing

  • Provide a unique and valuable experience for your clients and you too will have a memorable brand.
  • Experiences are unique, personal and memorable.
  • Genuinely connect an experience to your product, service, or company.
    Isn’t that the point of marketing – to be identified and remembered?

Wall Possible can help you achieve
an experiential connection to your
customers & employees.

Picture this:

We create an art tech combo, in-person event at your facility.  It’s promoted on social media.  Your clients are engaged and eagerly anticipating something innovative and revolutionary. Your company, product, or service is already being talked about, creating buzz before anything has even happened.

The scheduled time for the event arrives – people are excited, wondering what the next big thing will be.

Yes, it’s a wall graphic, but not just any graphic.

Our wall graphics offer a unique marketing experience. Imagine the magic as our advanced graphic machine travels across the wall, transforming a blank space into impactful visuals.  We can print pictures, 3D looking images, text.  We use a vertical printer and UV-cured ink to transform your plain wall into an innovative billboard.

Retail businesses can post their mission statement, new product images, seasonal line, trackable QR codes.

Companies looking to engage their employees at new levels can post employee of the month, company mission, quarterly goals.

Open up the possibilities – we can print anything on your walls.

Your new messaging is now tied to a memorable experience that everyone is excited to witness and feel part of. People will remember the message and the event, talking about it and sharing your marketing message.

This becomes a collective experience, merging art and technology.
This is experiential marketing.

Wall Possible will “set the stage” for your marketing message.

We transform the tedious task of ordering graphics and scheduling installations into an engaging company event. Not only will you receive more impactful graphics with our design capabilities, but you’ll also create an engaging experience for both employees and customers. 

Your marketing team will have the opportunity to run a fun, social media-worthy event both in person and online. Plus, it’s just plain fun to watch the graphics magically appear on the walls.

Let WallPossible make your next marketing campaign an unforgettable experience.

Combine with our Subscription Wall Graphics. Read the benefits to subscription and staying top of mind.

Source about Experiential Marketing from Harvard Business Review article: Welcome to the Experience Economy
by B. Joseph Pine II and James H. Gilmore

experiential marketing 3D looking attention grabbing images
Wall Possible can create impactful brand images for an immersive journey
Pat Haug tiger graphic profile

Pat Haug

Disrupt the status quo

Our company employs the latest sustainable technologies and strategic marketing to connect businesses to customers. 
info@WallPossible.com